Elijah Craig Bourbon Releases Limited-Edition Toasted Barrel Finished in European Oak Barrels Commemorating the 2023 Ryder Cup 

(AUGUST 9, 2023) Today, Elijah Craig is proud to announce the release of its Limited-Edition Toasted Barrel finished in European Toasted Oak Barrels to commemorate the 2023 Ryder Cup. Earlier this year, Elijah Craig announced a multi-year partnership which makes the Bourbon brand the “Official Bourbon” and a Worldwide Supplier of the biennial competition.

This limited edition starts with fully-matured Elijah Craig Small Batch Bourbon and finishes it in new European Oak barrels that have been toasted with a profile inspired by those used in the Lazio wine growing region. Lazio wines are grown in and around Rome, Italy, where the 2023 Ryder Cup is being held at Marco Simone Golf & Country Club September 29th through October 1st.

The European oak, with its ability to integrate flavors subtly and softly, effortlessly balances the sweetness and spiciness of the Lazio-inspired toast profile and the elevated bright fruit character from the fully-matured Elijah Craig. This edition leads with a nose of caramel and crème brûlée and once tasted, the bright fruit notes burst onto the palate after initial notes of baking spices. The finish is moderately long and is dominated by spice. This release represents a marriage of the U.S. Team’s Kentucky Straight Bourbon Whiskey - America’s native spirit - with the famed wine growing region and host city of the European Team.

Speaking about the release, Max Stefka, Group Product Director, Elijah Craig Bourbon, said: “We are thrilled to raise a glass to the 2023 Ryder Cup with this new limited-edition release of Elijah Craig Toasted Barrel. The unique marriage of toasted European Oak and our extra-aged Kentucky Bourbon offers a taste experience fit for one of the world’s greatest sporting events.”

Guy Kinnings, Ryder Cup Director, added: “Elijah Craig’s award-winning Bourbon is going to further elevate the spectator experience in Rome, and their new limited-edition bottle will both taste incredible and become a sought-after souvenir commemorating the greatest team contest in golf.”

Jeff Price, Chief Commercial Officer, PGA of America, said “The PGA of America is ecstatic to have Elijah Craig as part of the 2023 Ryder Cup experience in Rome. This extraordinary limited-edition release of the Elijah Craig Toasted Barrel is the perfect way to celebrate the world’s premier golf competition.”

Each bottle will be adorned with a neck label featuring the Ryder Cup trophy, a gold coin emblazoned cork featuring the Ryder Cup logo, and a face label prominently featuring the “Official Bourbon” designation and Ryder Cup logo. The bottles will come packaged in a gift box which further details the story of this one-time offering. The Elijah Craig Toasted Barrel Ryder Cup Limited Edition release will become available nationally in August on an allocated basis with an SRP of $99.99.

Elijah Craig continues to leave its mark on the golf world, where it is also known as the Official Bourbon and Whiskey Supplier of the PGA of America, PGA Championship, KPMG Women’s PGA Championship, and an official partner of the PGA National Club Championship. Elijah Craig is also “The Official Bourbon” of PGA TOUR Professional Golfer Max Homa, sports broadcaster Amanda Balionis-Renner, and the AT&T Pebble Beach Tournament.

About Elijah Craig Bourbon

Known as “The Father of Bourbon,” Elijah Craig is credited with being the first distiller to age his wares in charred oak barrels to make Bourbon. The clear, unaged corn whiskey became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Elijah Craig’s community impact continues through Elijah Craig Old Fashioned Week, providing total donations of up to $300,000 to date to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned and led distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and World’s Best Small Batch Bourbon and Best Kentucky Small Batch Bourbon at Whisky Magazine’s 2023 World Whiskies Awards. For more information, please visit www.elijahcraig.com. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

About Ryder Cup Europe

Ryder Cup Europe – which comprises representatives of the European Tour (60%), of the PGA of Great Britain and Ireland (20%) and the Confederation of Professional Golf through the vehicle of the Ryder Cup European Development Trust (RCEDT) (20%) – owns the rights of the Ryder Cup when the competition is held in Europe.The European Tour group is the Managing Partner and has prime responsibility for all matters concerning the European Team; the PGA of Great Britain and Ireland is the Founding Partner; and the Confederation of Professional Golf is responsible for the management of the Trust, which is the Development Partner.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of more than 28,000 PGA Professionals who work daily to grow interest and inclusion in the game of golf. For more information about the PGA of America, visit PGA.com and follow us on Twitter, Instagram and Facebook.

Media Contact

Kaitlynn West

Heaven Hill

kwest@heavenhill.com

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