Three Chord Bourbon Unleashes Vol 2, A New Look That Underscores Its Roots in Music
With a classic vinyl aesthetic and a perfectly shaped design to sit alongside your album collection, the award-winning bourbon, headed by a Rock & Roll Hall of Fame Inductee, introduces a new look, new flavor, and new sound
(Buffalo, NY, July 8, 2025): Three Chord Bourbon, the acclaimed whiskey brand renowned for award-winning blends, innovative cask finishes, and philanthropic work in the music community, dropped the highly anticipated Volume 2, a brand-new look for Three Chord and the bourbon community. Photos are available here.
Each bottle of the new release features energetic concert photography of musicians who embody the spirit of the liquid within, and the album-like design reflects Three Chord’s commitment to and heritage in music. The marketing will also mirror the commitment to music, and teaser events to celebrate Volume 2 were held at the world-famous Power Station in New York and the iconic Morrison Gallery in Los Angeles.
“With Volume 2, Three Chord isn’t just celebrating music—we’re honoring the full creative experience,” says Three Chord Founder and Rock and Roll Hall of Fame Inductee Neil Giraldo. “From legendary musicians to iconic designers and photographers, it’s a tribute to the artists behind the art. Inspired by classic records and iconic imagery, Volume 2 is made to be savored while listening—dropping the needle on fresh vinyl and soaking in every detail. This isn’t just whiskey. It’s music, bottled.”
“With each release, we’ve been deliberate about aligning the design, photography, product name, and spirit itself,” said Whiskey Maker Ari Sussman. “Take RIOT, for example—it features a punk band because rye is the most punk of all the grains.”
The new batches consist of:
Flipside Triplewood Bourbon features Guitar Shorty, an incredible blues artist who we lost in 2022. Bob Dylan once said that "Shorty played guitar with everything but his hands." His performances were electrifying. This blend of straight Kentucky bourbons is aged in new charred American Oak barrels and then finished in a mix of new and used toasted French and American oak barrels.
4-7 years old, 75% corn, 21% rye, 4% malted barley. Finished for 2-3 months. DOUBLE GOLD at SF World Spirits Competition.
Hard Pressed Bottled-in-Bond Bourbon features Cordell Jackson, one of the originators of rockabilly and early rock 'n' roll in Memphis. In the 1950s, she owned her own record studio, recorded her own music, and pressed her own vinyl, which was unheard of for a female. 100 proof.
Aged for four years, 80% corn, 10% rye, 10% malted barley.
RIOT Double Bonded Rye features punk group The Darts and is meant to inject something totally different into the whiskey aisle. Its hot pink and black artwork stands out against a sea of green labels in the Rye whiskey section. It's the first-ever Double Bonded Rye, meaning a blend of two Bottled-in-Bond ryes from two different distilleries, MGP and Bardstown Bourbon Company.
4-7 years old, 95% rye, 5% malted barley. Gold medal at SF World Spirits Competition.
Un-Edited features the singer of Purple Disturbance, an Australian band. The picture just had so much raw energy that it was the perfect fit for our uncut, unfiltered 118-proof bourbon.
4 yr TN (80/10/10), 6 yr IN (75/21/4), 7 year KY (75/21/4). Gold medal at SF World Spirits Competition
Strange Collab features Neil Giraldo, shredding away next to his friend and bandmate, Rick Derringer. This one is the only Pinot Noir finished bourbon on the market today. It started as a one-off collaboration for charity and has since won awards and received 90+ point scores. The back label features Johnny Strange, an adventurer with close ties to Neil, who died far too young. A portion of the proceeds go to the Johnny Strange Foundation.
4-7 years old, 75% corn, 21% rye, 4% malted barley. Finished for 3-4 months in Strange Family Vineyards' Pinot Noir barrels.
About Three Chord Bourbon
Founded by musician and producer Neil Giraldo, Three Chord Bourbon is dedicated to creating premium bourbon that harmonizes exceptional craftsmanship with a passion for music. Each bottle represents a unique blend, carefully curated and finished to deliver a rich and memorable experience.
Press Contact:
Ed James
CHQ Media
